Carifesta 2019
First Citizens… The Official Bank of Carifesta XIV
As a home-grown financial services Group, First Citizens has a strong reputation and brand association with supporting Caribbean Culture and Arts, locally and regionally. It was, therefore, no surprise that the Ministry of Community Development, Culture and the Arts approached the Group to be the official Bank / Lead Sponsor of the 2019 Caribbean Festival of Arts (Carifesta) which was hosted in Trinidad and Tobago from 16th – 25th August 2019. Carifesta presented the Group with the opportunity to promote its brand and further enhance its corporate image in the execution of its Corporate Social Responsibility (CSR) via an Offsite Branch at the Festival’s Grand Market and branding throughout the Festival.